Get to know TAS Coach: Joe Veale

Get to know TAS Coach: Joe Veale

All of our acting coaches are highly qualified working actors who participate in the Film/TV industry in a variety of ways, in addition to coaching acting classes. But we want to give you a more in-depth look at who they are as people
This month we are sharing some insights that will help answer the question, 
“Who Is Joe Veale?” Read on to find out!

What Makes You Feel Confident?

I feel confident when I am doing the work. The slow agonizing daily work, the little invisible steps that add up on the journey to a dream. When you’re doing that work, nobody and nothing can take that away from you. Because you are doing something. You are an artist and you are on your way. 

How did you first get into acting?

When I was about 6 or 7, my siblings and I put on a production of Little Red Riding hood in our backyard. We used our garage door as a show curtain. Ever since then I’ve had an inseparable love for creating characters and art. When I was in 9th grade, while nervously completing a quick change during a highschool production of Beauty and the Beast, a backstage dresser told me ‘You’ll have to learn to calm down if you ever want to do this professionally!’ I never realized you could be a professional actor. From there on my path was set. I went to university, studied hard, and never gave up on my dream.

Tara with her daughters 

What has been your biggest struggle in the industry?

Laziness. This industry rewards the hard workers. One of the biggest lessons an artist has to learn is that after a certain point the responsibility for their continued artistic growth and development is in their own hands. As you get on in the industry, it’s easy to slip into complacency, and from complacency to laziness. It’s a constant battle to stay on top of your skills, and then to also make sure those skills are sharp. 

What is a tip that you use to stay motivated?

For personal use, I developed a Full Time Working Actor Worksheet to champion my artic growth and keep me actively working on practical steps to achieve my goals 356 Days a year. It’s my own system to keep me a working actor so that no matter what I have going on in my life, I am always on my way to something. If you want to check it out, let me know! 

Good art is built on a house of risk. The best artists know this, and they are unflinchingly brave. Be brave, today. Right now. In this moment, dare to risk more and see what you are really capable of when you let go of control and jump bravely into the unknown.

Besides acting, do you pursue any other interests in the entertainment industry?

 I am a director, a writer, and a choreographer. Collaboration is one of my favorite aspects of being an artist. I am always hungry for creation, and any way I can champion that in myself and others I will actively explore. I have recently taken an interest in producing, and went so far as to become a fundraising and development coordinator to learn how to generate money for projects. To that end,  I am interested in starting a Production Company to change the world with art. 

Why did you get into coaching?

Being able to champion and enable other artists to not only pursue their dreams, but become more wholesome artists is immensely rewarding because every time you do so, the world becomes a better place. The drive to populate the world with brave artists called to me, and I followed it. It’s a beautiful thing. I enjoy seeing someone realize in the flash of a moment that they are capable of life changing acting, that the life they always dreamed is not impossible, but in fact plausible.

What is one important bit of advice you always give the students in your class?

Good art is built on a house of risk. The best artists know this, and they are unflinchingly brave. Be brave, today. Right now. In this moment, dare to risk more and see what you are really capable of when you let go of control and jump bravely into the unknown. 

What is your proudest coaching moment?

I recently had a student tell me they never knew how to show up fully, that they didn’t know they had permission in their life to do so. They told me that they are typically reserved, quiet, and not the type of person to even speak loudly when spoken to, but that in my acting class they found the courage to fully be themself in the world. That was very meaningful, and something I won’t forget.

What do you hope that your artistic legacy will be?

I hope my acting career as well as my coaching career will leave a legacy of brave artists ready to change the world with their art.  I hope the artists I work with and impact will feel empowered to charge into unknown circumstances and find that they can thrive there.

Joe Veale Bio:

Joe Veale (@therealjoeveale) is an Atlanta and NYC based actor with a fondness for dogs, and 4 Leaf clovers. He is Co-Founder and Artistic Director of Nerve Project Theatre Co (@nerveprojecttheatrecompany), a performance company dedicated to awakening bravery through evocative theatrical experiences. He has worked extensively regionally as a member of the Resident Acting Company at the Historic Barter Theatre. Recent Off-BroadwayCredits include; Enter Laughing (Marvin, U.S David, and Dance Captain-York Theatre), Great Expectations (Pip-Hudson Guild Theatre), and The Wrong Box (Wickham-Theatre for a New City). He was also in the Pre Broadway Production of The Rivals, starring Tony Winner Harriet Harris. Fav regional credits include: Peter and The Starcatcher, Altar Boys, 42nd Street, Mamma Mia, Footloose, and The Three Musketeers. You can find Joe on Season 3 of The Marvelous Mrs. Maisel, as well as on Amazon Prime in the films Nocturne, and Turn Back Night. Joe received a B.F.A. in Theatre Arts with concentrations in Musical Theatre and Professional Acting from East Carolina University, and received his Meisner Training and certification from Greg Funaro. He is currently represented by Bret Adams Ltd Artists Agency. Joe is an endurance athlete and finished his first Ironman 70.3 Triathlon in June of 2022.

Would you like to take classes or private lessons with Coach Joe?

Coach Joe teaches classes in: Foundations, Working Year 1, and Improv. To sign up for classes, click HERE. You can also call our Front Desk and request Joe’s current roster at 770-904-6646.

Coach Joe also offers private lessons, such as the following: Business of Show, Advanced Acting Techniques, Advanced Audition Techniques, Professional Prep, Musical Theatre Book Building, Creative Alignment for Project Incubation.

To sign up for a private lesson with Coach Joe, click HERE

Want to keep up with Coach Joe? You can follow him on Instagram, check out his personal Website, or look into his theatre company,

Share This Article

Read The Latest

The Film Studios of Georgia

The Film Studios of Georgia

December 2022

Have you heard the news?

Georgia is getting a new film studio in 2023! Blue Star Studios, located in Forest Park (just 10 minutes from Hartsfield-Jackson Atlanta International Airport) is the former location of Fort Gillem Military Base. According to, the 53 acre site will offer 18 purpose-built stages and a collective of more than 600,000 square feet. While development is set to complete in stages through 2024, we do know that the location will feature many added benefits for production teams; such as: original 1940’s architecture, offices for production home base, top of the line technology, as well as amenities like nature trails, an on-site café, and a dog run.

Developers are currently working with the Historic Preservation Division of Georgia’s Department of Community Affairs to uphold the integrity of its six historic buildings that are being repurposed, ensuring the preservation of the former Army base’s architectural legacy. And the company is currently scouting GA schools and institutions to offer in-depth training in the cinematic arts.

How does this benefit GA actors?

Since the initial Georgia film industry boom, back in 2009, we have seen a steady increase of GA film activity…leading to our beautiful state being dubbed the “Hollywood of the South”. And there is no slowing down in sight. Back in August, GA Governor, Brian Kemp, announced that the state had broken yet another record by topping $4.4 billion (yes, with a B) revenue during the 2022 fiscal year. In that time, Georgia hosted 412 productions; represented by 32 feature films, 36 independent films, 269 episodic productions, 42 commercials, and 33 music videos.

Governor Kemp had this to say, “When the pandemic struck, we worked hard in Georgia to communicate with our partners in the Georgia film, TV, and streaming industries. Together, we forged a safe and appropriate path to allow the film industry to return to operations and deliver Georgia Made productions to eager consumers all around the world – even when some states continued to stay shut down and stifle the industry’s return to normalcy.”

The article, from GPB News, goes on to state: Movies filmed in Georgia claimed four of the top six spots for highest domestic-grossing movies: Avengers: Endgame (No. 2), Spider-Man: No Way Home (3), Black Panther (5), and Avengers: Infinity War (6). Streaming episodic and limited-series programming continued to choose Georgia for hit programming, including Season Four of Netflix’s Stranger Things, Netflix hit Ozark, HBO Max’s The Staircase, Disney+’s “Loki” and FX’s “Atlanta.”

But that is not all. Just this year, Georgia made waves when the nation’s first Latino-owned studio was opened in southwest Atlanta. Ozzie Areu, a Burbank native and the son of Cuban immigrants, chose Georgia to launch this groundbreaking project, Areu Bros Studios. The 150,000 square foot lot is attached to the well known Tyler Perry Studios. That is because Ozzie used to work for Perry and considers him a mentor in the industry. Areu, as well as Perry, continues to create opportunities for minorities in the film industry to tell their stories; providing top of the line locations and technology to do so with excellence. 

And if that is not exciting enough, we are excited to share that major names (such as Ron Howard and Brian Grazer) are collaborating to launch a groundbreaking social app that will change the face of production hiring, and they started it right here in Atlanta.

According to, “Impact has launched their service in Atlanta, which has made waves in the past decade as a popular city for filming television series and movies — including popular Marvel Studios titles and shows like Netflix’s Stranger Things. Mitchell said the team behind Impact saw technology and modern social networking as an important tool for the future of jobs in film — and possibly a disruptor for the current status quo.

We started, in fact, because we wanted to create technology that could help solve challenges in the entertainment industry and empower the people who bring stories to life,” he said. “And while there’s been tremendous innovations in filmmaking and television with things like digital effects and streaming, the actual mounting and producing of a show hasn’t changed much in the 20 years that I’ve been in the in the business.”

The change that Impact hopes to bring to film is a better medium for workers — set builders, production assistants, camera operators — to connect with productions looking to hire them. Mitchell said Impact seeks to be the one to bridge the gap. Mitchell said the network currently has 21,000 users, with roughly 4,000 in Atlanta. He said Impact’s hope is to use technology to unite the film industry.”

In a recent interview with the AJC, Blue Star Studios CEO, Rich Goldberg, talks about why another studio is needed: 

“Currently, the state has more than 60 purpose-built soundstages available for use and dozens of repurposed ones. The planned new studios could more than double stage capacity in Georgia over the next 24 months.

Goldberg said he isn’t fazed by the influx of new soundstages.

“I think there’s tremendous demand,” Goldberg said, noting that it’s still cheaper for film and TV shows to work in Atlanta than Vancouver, New York or Los Angeles. And even though New Mexico is vying for business as well, he believes the crew base here is far deeper.

On top of that, he promises that his soundstages will be “state of the art with an emphasis on technology,” especially virtual reality.”

Content Credit: The Atlanta Journal Constitution

““The film and TV industry is providing opportunities that I’m sure people in Georgia were originally skeptical about, but the proof is in the pudding. The most important thing is that people take advantage of the opportunity that has presented itself. It’s the perfect time to learn a new skill if you’re not happy with what you’re doing and to develop other passions. As there is so much room to grow with high amounts of inward state investment.”,”

The TAS crew had fun touring famous Atlanta film locations, such as the Marriott Marquis!

Here are a list of the GA Film Studios:

This is the most current list of major motion production studios, according to


Tyler Perry Studios

Headquarters: Atlanta, Georgia

Founded: 2006

Tyler Perry’s 300-acre movie studio has everything. A military compound? Check. A replica White House? Check. Restaurants, bars, hotels? Check. There’s no doubt about it: Tyler Perry is a titan of the film industry – and he should be credited as a pioneer behind the Atlanta renaissance.

Productions shot at Tyler Perry Studios include Madea’s Family ReunionGood Deeds, and House of Payne.


Turner Studios

Headquarters: Atlanta, Georgia

Founded: 1986

Sports fans surely know Turner Studios as the home of Inside the NBA, featuring Shaquille O’Neal, Ernie Johnson, Kenny Smith, and Charles Barkley – but did you know the Studio also hosts productions for Major League Baseball, NBA TV, eSports Leagues, and Turner Animation?

Turner Studios is one of the most important sports studios in the world – and its lasting legacy is a testament to the Atlanta film industry.


Trillith Studios

Headquarters: Fayette County, Georgia

Founded: 2013

Trillith Studios – formerly known as Pinewood Studios Atlanta – has become one of the most star-studded studio lots in the world over the past few years. That simple fact can be attributed to one thing: Marvel. Here are just a few Marvel productions that have shot at Trilith since 2015: Ant-ManBlack PantherAvengers: Infinity War, and Spider-Man: No Way Home.

Crazy enough, there’s an entire town across the street from the studio lot! Houses aren’t cheap – but I suppose that’s a price to pay to live a hop, skip, and jump away from the stars.


Blackhall Studios

Headquarters: DeKalb County, Georgia

Founded: 2017

Blackhall Studios has only been around for a few years – but it’s already making big waves in the Atlanta film industry. In 2021, Blackhall Studios’ Founder and CEO Ryan Millsap announced plans to expand the complex with 18 new soundstages; which would potentially make it the biggest film studio in Atlanta’s greater area.

Films shot at Blackhall Studios include Godzilla: King of MonstersJumanji: The Next Level, and Jungle Cruise.

***Content Credit:

Some of your favorite movie moments have been captured on an Atlanta film set.

The film industry is growing in 2023, read on if you want to be a part of it...

Ready to jump into the action? Now is the perfect time. Zig Ziglar famously said, “Success occurs when opportunity meets preparation” So what are you doing to prepare?

Now is the time to jump into classes. Acting students spend their time:

  • Learning about the latest news and expectations of the film industry.
  • Find out what casting looks for in an audition, and how to stand out from the crowd. 
  • How to get an agent and maintain good agent relations.
  • How to be proactive in your acting career to build your resume and skills.
  • On-set etiquette.

And much, much more! You do not have to go on this journey alone. Make sure that you partner with a team that will provide you with knowledge, training, and ongoing feedback to help you identify and achieve your dreams.

Face it, there has never been a better time to be an actor in GA. The whole world is coming to us to make the most talked-about productions. Don’t get left behind!

Ready to get started? Reach out today!



Share This Article

About The Author

Elizabeth Alcaraz

Elizabeth has been a member of the TAS family since 2004. She is honored to have served in many roles at TAS; including: Acting Coach, Marketing Director, Syllabus Coordinator, and now TAS Operations Director. She has a passion for building confidence and purpose through the arts, and is grateful to be a part of a team of Confidence Makers. Elizabeth finds her greatest joy in her faith, her husband, and her daughter (and to be honest- a bowl of creamy mac and cheese). She lives by a simple motto which has served her well over the years: Aim for Excellence, Work with Flexibility, Reflect with Grace. 

Read The Latest